The Microsoft Store giving 88% of net sales revenue to developers isn't enough to shake Steam
Source: Windows Central
Microsoft has announced that the Microsoft Store will now only take 12% of cyberspace revenue from PC game sales, leaving developers with a hefty 88% cut. This is fantastic news for developers who prefer — or are almost to adopt — the Microsoft Store, simply I get the impression that it's non going to affair too much to anyone also them.
If you'll recall, there's another PC gaming storefront that tried something similar to lure devs away from Valve's Steam and its unsavory 70-30 acquirement split. That storefront'southward name is the Epic Games Shop (EGS). It was a large proponent of the "88% to devs, 12% to us" revenue scheme.
To this day, the EGS remains a place for devs to go when they want a greater cut of revenue or, in the case of certain titles similar Control, guaranteed income right out the gate. These games developers ofttimes choose the EGS at the price of not coming to Steam until much later, per Epic temporary exclusivity deals. To give examples of this phenomenon: Borderlands three was an EGS exclusive for half dozen months, while Untitled Goose Game, Control, Metro Exodus, and many others were EGS exclusives for a full yr.
And yet, even when these games do arrive on Steam long, long afterward their EGS PC debut, they're swamped with buyers. Why? Because people buy from Steam for the ecosystem, not just for the software.
Microsoft Store: Also EGS, not plenty Steam
Source: Windows Key
The Microsoft Store taking a smaller revenue cut is likely a adept thing overall and definitely a boon for game devs. Withal, it probably isn't going to lure many actual consumers abroad from Steam unless Microsoft pulls exclusivity deals like the EGS, and even then, information technology likely won't shift the scales. The Microsoft Store actually did try luring in people with PC exclusives like Breakthrough Break and Killer Instinct back in the day, but eventually, Microsoft gave up and plopped all of its games on Steam. Heck, there's fifty-fifty a rough port of Forza Horizon four on Steam now, which was one of the only remaining Microsoft games not to be on Steam as of the start of 2022.
Disallowment the black sheep that is Forza Horizon 4, almost of Microsoft'south Steam ports are really polished, meaning there's no incentive for consumers to choose the Microsoft Shop version. After all, with the Steam version, you lot go forums, communities for sharing videos and pictures, streaming functionality and a built-in audience, built-in modernistic libraries, family sharing so those closest to you tin play your games for free, Steam remote play, Steam's incredible refund policy — you go what I'm saying? Gamers get features that not only increase fun but likewise potentially save them money (via family sharing, remote play, and a transparent, generous refund policy) thanks to Steam. In dissimilarity, most of these features and benefits are nonexistent on the Microsoft Store.
It'due south the same reason EGS hasn't managed to shake Steam. Valve's storefront has and so much going for it in the manner of consumer benefits that information technology would take a mass exodus of high-profile devs and publishers permanently abandoning Steam for any other storefront to accept a risk at first place in the PC gaming sphere. Just the exact opposite is happening: Publishers such every bit EA who forsook Steam are coming back after having wasted years trying to compete with it via their own storefronts.
Mind you, Microsoft likely isn't trying to beat Steam; that much was articulate the 2nd it handed ports of all its exclusive games over to Valve's storefront. However, the new revenue split does seem geared to make the store more palatable to devs. I don't see a point in attracting chefs to a new town when information technology's been made articulate once again and over again that the actual paying restaurant-goers prefer the existing neighborhood (for reasons that extend well beyond the strength of habit).
Microsoft Store: The signal of the 88-12 programme
Source: Windows Fundamental
The one potential Microsoft-facing do good of the new revenue split model that immediately jumps out at me is that for devs who don't desire to deal with EGS controversy but still want a bigger cut from sales, the Microsoft Shop could at present be the go-to option. Maybe this is Microsoft's play to get the runner-upwardly to Steam.
Look at devs such as CD Projekt Red, who, at least pre-Cyberpunk 2077, had hyper-loyal followings that often chose to buy from CDPR'southward own PC storefront just so the devs would become the most money possible. Could Microsoft be trying to lure over developers with those sorts of dedicated followings who aren't interested in the EGS?
Perchance Microsoft'due south move to brand the Microsoft Store more economically enticing to developers will cease upwardly being a not-starter. Just possibly it's a stealthier strategy to secure 2nd place with those who don't exclusively subscribe to the Steam store. Whatever the play is, I'yard interested to see what happens. More competition is always a proficient matter, especially if it results in hardworking developers getting to keep a bit more of the fruits of their labor.
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Source: https://www.windowscentral.com/microsoft-store-giving-88-net-sales-revenue-developers-isnt-enough-shake-steam
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